Good design should solve problems, not create them.

I don't believe branding is about following trends or making things look different for the sake of it. It's about helping people understand who you are, trust what you do and remember your business long after they've left your website.
Every project starts with listening. The better I understand your business, the better the final design will be. That's how we create work that's not only beautiful, but purposeful.

↓ Scroll to see work

Experience

FC Nations

2025 - Present

Head of Media

Leading the club's visual identity across branding, social media and digital communications. From matchday graphics to long-term strategy, I've helped shape a consistent brand that supports one of Shropshire's most inclusive grassroots football clubs.

FC Nations

2025 - Present

Web Design

Designed and developed a modern website focused on the people who use it most β€” players, parents, volunteers and supporters. Built around clear navigation, accessibility and a mobile-first experience, it gives the club a digital home that's easy to use and simple to maintain.

A2B Travel

2025 - Present

Web Design & Brand Development

Developed a refreshed brand identity and modern website for one of Shrewsbury's longest-running independent travel companies. The focus was on creating a professional online presence that makes it easy for customers to explore services and get in touch.

Sophie Emma Millinery

2024 - Present

Web Design & Brand Development

Created a refined visual identity and bespoke website that reflects the craftsmanship behind every handmade piece. Every design decision was made to showcase the quality of the work while keeping the experience elegant and effortless for visitors.

Skills

  • Web Design 55%
  • Branding 30%
  • Print 15%

Proficiency

User Focused Design
Web Standards
Brand Strategy

Records Collected

98 Records and counting ..

A Few Quick Facts

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Based in Shrewsbury

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Usually listening to vinyl

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Powered by tea

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Sketchbook before software

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Branding & Web Design

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FC Nations Head of Media

Ready to build something you're proud of?

Whether you're starting from scratch or giving your existing brand a fresh direction, I'd love to hear about your ideas. No pressure, no awkward sales pitch β€” just a relaxed conversation to see if we're the right fit.

Record of the Week
Frank - Amy Winehouse